The Effortless Trading Co was born out of a love of all things colourful, a lifetime of travel, a background in design and 13 years as a jewellery maker.  My home is filled with cushions, carvings and pictures collected from places I love across Europe and from Africa, Australia and South East Asia, but it was India that really captured my imagination when I first visited 14 years ago. To go back and work with small factories and some lovely female led businesses in particular has been really special.  I'm excited to share this first collection of carefully curated, beautiful coastal inspired things with you.

Michelle x